Agribusiness market development
Opening routes into the US market for African agricultural products — who buys, at what volumes, on what terms and through which channels.
Kenya & Africa → United States
Connecting African farmers with the US market
Farmers Direct is a US agribusiness company based in Wyoming, USA. We connect farmers in Kenya and across Africa with buyers in the United States: we research the market, find and qualify the right farmers and buyers, and keep the trade paperwork in order.
What we do
Four services, one aim: trade that works
Each engagement has a defined scope, named deliverables and a date, agreed in writing before work starts.
Commercial research
Practical research that answers a commercial question, so decisions rest on evidence rather than assumption.
Farmer & buyer sourcing
Finding and qualifying farmers and cooperatives in Kenya and across Africa, and the US buyers that fit them, then making a documented introduction.
Documentation support for physical trade
Keeping the paperwork of a physical trade complete and in order, from contract to delivery.
How we work
From the farm to a US buyer
Agree the brief
The crop, where it is grown, volumes, and the US buyers it should reach.
Research
US demand, pricing and import requirements for the product.
Source & qualify
Farmers and US buyers shortlisted, with basic checks completed.
Introduce & document
A recorded introduction and the paperwork to move the trade.
Partners
Working with Affront Capital
Farmers Direct works with Affront Capital Consulting Limited, a UK financial consulting and transaction structuring firm, on agribusiness opportunities. We bring the market, research and sourcing; Affront structures the transactions.
What we don't do
- Investment advice or securities transactions
- Lending, guarantees or standby letters of credit
- Holding client money
Where a transaction needs any of these, it is handled only by firms authorised to do so.
Farmer, cooperative or US buyer?
Tell us the crop, where it is grown and the volumes. We'll tell you how we can help it reach the US market.